OpenCart SEO: Functionality, Importance, and Tips

OpenCart is an online platform that allows multiple brands to create, design, reach, and expand their online presence. This platform is well-versed in terms of providing quality and multiple features.

If you have an online store on OpenCart or any other platform like Shopify BigCommerce and any other, you must have heard of the term search engine optimization. 

In short, it is called SEO, a strategy that helps brands to reach and rank high on search engine result pages. It is like a magic tool that can make your online store easier to find when people search for products and services you sell. 

Therefore, in this blog, we will explain OpenCart SEO and how to make your online store grow with the help of search engine optimization. Also, you choose an OpenCart SEO services provider to avoid any issues.

What Is SEO?

SEO is like finding a specific toy in a big box of toys. You will look for your choice of toy with its name and description. The same goes with search engine optimization, but instead of toy, it is applicable to online stores and websites. 

When people search for a product or service, they type a query on a search engine. They type in a few words or phrases to find what they are looking for. SEO helps your online store appear when someone searches for the products or services you offer.

Now, we have to move toward the process of SEO working.

How Does SEO Work?

To make your OpenCart store more search engine-friendly, you need to do a few things:


Keywords are like proper words that help people find your store. If you sell fancy shoes, think about what words people use to find them. These words are your keywords. 

Optimize Your Content: 

Content is everything your website has, like product descriptions and blog posts. Use your keywords naturally in your content. If you sell red sneakers, include words like red sneakers in your descriptions and blog posts.

Meta Tags: 

These are like name tags for your website. You can set them for your products and pages. Include your keywords in the title and description meta tags. It will improve the productivity of your content and website.

Quality Content: 

Your content should be helpful and valuable to visitors. Better content means people are more likely to stay and buy from your website. High-quality content also helps with SEO.


If you have images on your website, give them meaningful names and use descriptive alt tags. Additionally, compress the size of images to enhance its loading speed on the user’s browser. By optimizing the images and visual content of your store, you will experience a boost in performance. 

Website Speed: 

A slow website can be frustrating. Search engines like fast websites, so make sure your OpenCart store loads quickly. Utilize tools like Website Speedy to optimize your store speed and improve performance.


Many people shop using their phones, so ensure your website looks good and works well on mobile devices. Also, it must be optimized for all devices. A mobile-friendly website experiences an upgrade in sales and conversion rate.


Backlinks are like recommendations from other websites. When reputable websites link to your store, it tells search engines that your website is trustworthy and that consumers can buy products from it. 

You can build backlinks by guest posting on other blogs, sharing your content on social media, and networking with others in your industry.

Now, we will move toward the reasons for search engine optimization significance for your OpenCart store. 

Why is OpenCart SEO Important?

These are a few good reasons to work on the SEO of your OpenCart store.

Increased Visibility: 

If your online store shows up on the first page of search results, more people are likely to visit your site. Therefore, improving the ranking of your ecommerce store is essential to enhance its visibility.

More Traffic: 

Higher rankings mean more visitors and more visitors mean more sales. So, it is crucial that you optimize your website for high traffic. For this, you have to make your site more search-friendly and user-attractive.

Better User Experience: 

SEO is not just about pleasing search engines; it’s about creating a great experience for your visitors. A well-organized and fast-loading website encourages people to stay and shop.


SEO is much more cost-effective compared to other marketing methods. By working on SEO, you can improve your ranking and sales. But when you spend on other marketing strategies, you have to do it for a long time to get sufficient results. 

Builds Trust: 

Websites at the top of search results are seen as more trustworthy and reliable. Good SEO can help establish your online store’s credibility and boost consumer’s trust.

Now, move towards the best OpenCart SEO strategies.


In this blog, we have explained the importance of SEO for your OpenCart store and how it benefits your business in multiple ways. Additionally, we explained different ways to improve the SEO of your website. It seems complex, but it is important for your ecommerce store. 

Also, you can hire OpenCart expert like MakkPress Technology that will help your brand to do better. MakkPress Technologies is known for providing the best SEO and marketing services.

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