IPL digital streaming experiences have reached new heights with multilingual commentary and multiple camera angles for enhanced viewing pleasure. Furthermore, viewers now have access to real-time data as well as bird’s eye views of every action-packed match. IPLCinema.com is one of cricket update site.
Last year, Reliance under Mukesh Ambani won a $3 billion bidding war with Disney for digital rights to the tournament and has set viewership records with JioCinema OTT platform.
Cricket Movies to Watch
Even during this year’s Covid-19 pandemic, IPL viewership numbers continue to break records. On Tuesday’s CSK vs GT match on JioCinema recorded 2.5 crore viewers during its final overs of play – setting yet another viewing record!
IPL recently became the first event in history to surpass Bollywood movies in terms of concurrent audience at any one match, yet with such films as Baahubali-2: The Conclusion grossing over Rs500 crore at the box office, any notion that cricket and cinema were rivals has since been disproved.
Kesari has become an immense hit this season. Based on true events from the Battle of Saragarhi, this epic war drama also stars Ranveer Singh, Sidharth Malhotra and Paresh Rawal.
Though not as lengthy or intense as other sports dramas, The Fugitive remains an entertaining and compelling watch. Another popular pick from 2022 release Kaun Pravin Tambe? is also worth considering; this biographical sports film follows Indian cricketer Pravin Tambe and stars Shreyas Talpade before premiering on Disney+ Hotstar.
Dil Bole Hadippa is an entertaining feel-good movie about a hearing and speech-impaired girl who hopes to play cricket for India, making it ideal for fans of sports as well as Bollywood films in general.
Viacom18’s efforts in competing with global giants like Netflix and Walt Disney continue, so Reliance Industries-backed Viacom18 announced plans to increase their content portfolio with 100 new films being added to JioCinema. Unfortunately, however, no details have been given as to when viewers will start paying for accessing this content.
Viacom18 President Lisa Nall said the expansion would ensure India’s multilingual audiences don’t feel restricted by Bollywood movies alone; she added that Viacom18 aims to expand its library with content from around the globe that will give it an edge against global competitors.
The Panel of Experts
JioCinema has capitalized on cricket fever to draw millions of viewers to its digital platform, overthrowing traditional television. This over-the-top (OTT) service attracted 26 sponsors for TATA IPL 2023 matches – including gaming unicorn Dream11 and digital payments giants PhonePe, JioMart and Tiago EV; new age brands Spotify and Amazon also collaborated with this streaming service for IPL matches.
Gujarat Titans and Chennai Super Kings’ match on March 31 set a world record concurrent viewing figure with over 32 million viewers, according to data provided by broadcaster. TV ratings increased 32% year-on-year – the largest growth ever for an IPL match!
Although this data points towards the growing dominance of OTT platforms over traditional TV, it will be interesting to watch as the tournament unfolds and whether this number continues to climb as advertising revenue for digital platforms surpasses television advertising revenue. Media Partners Asia reported that OTT ad sales are expected to surpass $605 million by December, which would represent more than twice what was reached last year.
JioCinema has introduced various unique differentiators for its TATA IPL offering in order to increase viewer engagement. These features include multilingual commentary, multiple camera angles and stadium-like experiences for fans. Furthermore, the platform has implemented an overhead view so viewers can better grasp what is going on on the field.
JioCinema has also launch an extensive campaign across its various social and digital channels to promote TATA IPL offerings. Acclaimed ad filmmaker Amit Sharma directed a TVC that pokes fun at appointment viewing in an off-beat small town sweetmeats shop where cricket enthusiasts gather. Already it has been seen over 1 crore times online!
Live Streaming
JioCinema has launched a pan-India campaign called Digital India Ka Digital TATA IPL that features MS Dhoni and Suryakumar Yadav as part of the Indian Premier League tournament launch celebrations. A parody on appointment viewing, this digital-first campaign challenges viewers to engage with tournament through immersive digital experience for maximum engagement. Across 11 languages it will run throughout IPL 2018.
JioCinema is support by numerous partners including Dream11, ET Money, JioMart, Tiago EV, AJIO, Oreo Sting Louis Philippe Jeans. Additionally, this over-the-top (OTT) platform also features live streaming, match replays and highlights in multiple languages including Hindi English Tamil Telugu Marathi Gujarati Bengali etc.
Viacom18-owned JioCinema witnessed record viewership numbers for this year’s Indian Premier League (IPL), with 1.47 billion video views and 16 million simultaneous streams for one match alone – this marks a new high number of concurrent viewers ever recorded on any digital platform in India so far.
JioCinema claims its digital viewership numbers surpass Hotstar, Disney’s subscription video-on-demand (SVOD) service. Taurani notes, however, that JioCinema’s decision to provide IPL on free FTA will harm monetisation numbers long term.
JioCinema aims to make IPL accessible for as many consumers as possible and has formed partnerships with over 20 top brands for this season’s tournament – Dream11, JioMart, AJIO, Oreo, ET Money Kamla Pasand Castrol TVS BHEL Bajaj Finance YES Bank are just a few examples.
JioCinema has unveiled an IPL app designed exclusively for its subscribers that will be accessible across platforms including Apple iOS and Android devices, enabling users to stream IPL matches at home or while on-the-go seamlessly across devices. Furthermore, this application will support 12 languages to reach as many Indian consumers as possible and its launch during IPL will likely see new content and features emerge within weeks.
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Jio Cinema was an unqualified success during IPL 2023’s live streaming on Jio Cinema, giving viewers access to multiple camera angles, commentary languages, and 4K resolution. According to Samsung Smart TV data, Jio Cinema was among India’s top five OTT apps during April, May, and June this year. more about recharge update follow pioneerepaper.com.
The app also offered numerous other features, including the option to stream IPL matches in different time zones and choose home teams. It was easy to use and engaging for fans who were out and about and looking to stay informed with all the action.
JioCinema’s success during IPL has enabled it to significantly expand its content library with over 100 films and TV shows, taking on global giants such as Disney+ Hotstar and Netflix. After IPL concludes, charges may start being levied; pricing strategies are currently under discussion according to Jyoti Deshpande, Jio’s media and content business president.
JioCinema’s IPL broadcasts have seen its subscriber base grow exponentially over time; offering free viewing of matches helped retain subscribers and even broke domestic TV ratings records; showing digital platforms have an edge when reaching large audiences.
Jio has taken advantage of this momentum by unveiling an expansive campaign featuring cricket stars MS Dhoni and Suryakumar Yadav. Dubbed, “Digital India Ka Digital TATA IPL”, it seeks to reinvent how fans experience IPL by offering fan-centric digital offerings through immersive fan engagement platforms such as JioCinema. Jio’s multi-channel media plan supports this initiative which runs until May 28. This campaign drives traffic towards JioCinema while reinforcing their cricket-focused positioning; promote Jio’s data-free IPL offer that launched earlier in February; this move helps strengthen advertising revenues even in what remains challenging times for India’s telecom sector.
